_04Client: Yume Clothing IndiaIndustry: Fashion & E-CommerceYear: 2024

Yume Clothing

Premium Indian fashion e-commerce store with curated ethnic and contemporary collections.

Website

↑ AOV

Average Order Value

Mobile

First Design

Custom

Shopify Theme

Executive Summary

Yume Clothing India needed a high-converting e-commerce experience worthy of their premium fashion brand. We built a full-featured online store with stunning product photography layouts, size-guide integration, Razorpay checkout, and a curated collections system — delivering a boutique shopping experience at scale.

Project Breakdown

Challenge, Approach & Business Impact

The Challenge

Premium Brand Undermined by Generic E-Commerce Template

Yume Clothing had a strong product line but their off-the-shelf store template communicated a budget feel, causing high bounce rates and poor conversions despite strong social media traffic from Instagram and Facebook campaigns.

•Generic store template didn't reflect the premium brand positioning
•High traffic from social media but poor conversion to purchases
•No curated collections or editorial storytelling for the fashion line

Our Approach

Custom Shopify Storefront with Editorial Layouts & Fast Checkout

We built a custom Shopify theme with editorial hero sections, masonry product grids, shoppable lookbooks, and an optimised one-page checkout powered by Razorpay. Mobile-first design ensured the high Instagram traffic converted on smartphones.

✓Custom Shopify theme with editorial hero and curated collections
✓Mobile-first design optimised for Instagram traffic conversion
✓Razorpay payment integration with UPI, cards, and net banking

The Result

Elevated Brand Experience Driving Higher AOV

The redesigned Yume Clothing store significantly improved brand perception and checkout rates. Customers now experience a boutique-quality shopping journey that matches the premium positioning of the ethnic fashion collections.